By Tala Jamal
  • Copy link to share with friends

People around the globe differ in many ways, yet they are all on the same journey searching for the same things; satisfaction and a sense of belonging. And there is no doubt that traveling has always been a favored method to fulfill these needs. “A sense of belonging can develop wherever you go by adding purpose to your travels,” expressed the high-end traveler and lifestyle influencer Nael Abu-Alteen. Nael has showcased a dreamy and colorful depiction of his global escapades through social media. Accordingly, he has become a primary source of inspiration for many unique travel choices to over one million people.

Nael proved that following passion could be enough to find success. And so, he made “I quit engineering to travel the world” a personal catchphrase. Nael Abu Alteen’s work -guided by reason, inspired by passion, and informed by experience- has encouraged millions to go on their dream vacation. He went out on a limb and dedicated his life to sharing coveted experiences from around the globe. From then, he became the most famous Arab luxury lifestyle influencer on social media.

Lfestyle Influencer

The high-quality lifestyle that Nael shares is not something he has always been familiar with since he was brought up in Jordan and only moved to the unashamedly opulent city of Dubai after graduating. While working in Dubai as a mechanical engineer, he often treated himself by visiting different fine dining restaurants. Therefore, he got exposed to many world-class-exemplary cuisines the city had to offer. Nael started documenting these enthralling experiences and sharing them with the world. Little by little, the luxury lifestyle content started growing on him and his followers. Once curating his Instagram into a collection of hotels, restaurants, and ultramodern luxuries, he ventured out into the world of travel influencing.

Although Nael comes from a culture where becoming an engineer is a coup, he still decided to take a different path. In 2019, he quit his job to pursue his dream of being a full-time traveler. Letting go of a career that required years, money, and effort to build is not for the faint-hearted. Still, Nael listened to his heart and intuition and took on this challenge. However, things did not magically happen for Nael. He did not have a genie lamp that made his dreams come true, nor did he have a magic carpet that helped him travel the world. He did not get any work opportunities in the first six months that followed his career transition. Even so, Nael did not lose hope or consider letting go of his dream. He traveled at his own expense while keeping a positive attitude, and eventually, he began getting sponsored stays from many luxury hotels in different beautiful countries.

"

""Nael's content is an inspiration and guide to travelers who wish to embrace the luxury and thrill-seeking lifestyle""

72. 72 is the number of countries Nael has visited in less than ten years. And he is planning on visiting 18 other countries by the end of 2022. Nael is single, but he never travels solo. Wael Abu-Alteen, his older brother, has always been his travel companion. The brothers take their followers in a virtual suitcase to hotels that are second to none, from Cave hotels, ice hotels, and glass igloo hotels. They also partake in adrenaline-rush activities to influence those who wish to step out of their comfort zone to illustrate that adventure is a luxury that comes in all shapes in sizes.

While the pandemic was playing havoc on many travel influencers, Nael saw it as an opportunity to improve his reach on social media. During the lockdown, people found themselves with more time on their hands, and many turned to social media to escape from the negativity. Therefore, Nael spent his time editing and posting mesmerizing videos of luxury destinations he had visited. Videos of him waking up in different hotel rooms, having a beautiful floating breakfast on a tray full of continental breakfast goods waiting outside in his private infinity pool, and sometimes on his bed, went viral. Through those videos, Nael was able to reach one million followers on TikTok only in a matter of months.

Lifestyle Influencer

 Nael has a lot to be proud of besides becoming a famous travel influencer. Nael and Wael, the dynamic duo, started a travel company named Brothers & Co Holidays. Their followers shared stories about their bad travel experiences and it influenced them to launch their own travel company that offers all-inclusive travel packages, guaranteeing people the same paradisiacal experiences they share.

He is also CEO of Brothers & Co Agency: an influencer marketing agency that aims to “connect brands with the right talents.” The Agency is one of the crown jewels of his illustrious career. Numerous brands, agencies, and even hotel groups benefit from their services for their marketing campaigns since most people trust what influencers have to say about brands more than what brands have to say about themselves.

There are two things that you will always find Nael wearing in his photos; a big smile and a chic linen shirt; from classic styles to short-sleeve variations and even a few jazzier pattern-heavy shirts, you will find them all.  Along with floating breakfasts, linen shirts have become his trademark. Owing to his love for fashion, he started working on launching a clothing line that caters to every summer wardrobe under his brand name.

Being a travel and lifestyle influencer to Nael is more than just promoting destinations, as he is a role model, respected and admired by millions. He uses this power to influence others to follow their dreams to achieve the things they otherwise would consider impossible. After all, Nael is a keen and ambitious person who worked hard but even dreamed harder.

Tala Jamal

Tala Alzagari is a travel writer based in Jordan. While exploring many destinations in the Middle East and Europe, her zest for documenting her adventures grew. She is drawn to nature, vintage architecture, and growth opportunities.