When speaking of British nobility and aristocracy, a vital element to complete the picture is luxury automobiles. The British automotive industry is known across the world for its supreme car marques which have become a true symbol of prestige and social status . It is not a rare sight especially in the city of London to see luxury automobiles from the likes of Rolls-Royce, Ferrari, Bugatti and Lamborghini. This summer, lovers of supercars and precious classic cars come together at the London Concours to share their love of automobiles.

The London Concours is an outdoor automotive event in the City of London, hosted each summer in June over three days. The event features over 80 of the world’s most precious cars since the early 20th century. The line-up is spread over three days, starting with a “VIP Preview Day”, followed by “The Style Edition” and closing with “Supercar Day”.

The Concours invites car owners to participate on the first day and be awarded with a prize determined by the judges during the cocktail evening party. The second day focuses on luxury fashion, inviting guests to bring out their best attire while browsing luxurious fabrics from British brands. During the final day of the concours, luxury supercars join the rest of the collection, bringing out the latest innovations in car making.

The Concours is held every year since 2017 at the Honourable Artillery Company’s five acres of green land. It is the first automotive event of such scale to be presented in London. The name of the event may sound familiar as it is hosted by the team of the world-famous Concours of Elegance. Fine cars, luxury watches and champagne – this describes a fraction of the day at the London Concours. Discussions on historic vehicles, event classes and fine dining in the gardens are some of the highlights of the Concours.

The stars of the show

Some of the featured models for the 2022 event include the Lexus LFA, TopGear presenter’s favourite supercar model, Ferrari 250GT California –the world’s first most expensive car and a historic Bugatti Type 55 Cabriolet. Not to forget the excellence of the two-wheeled inventions, Ducatti curated a collection of the most special sport bikes from the last 50 years. Another focus of this year’s Concours is the inventor of the motor car – Mercedes-Benz.

At the auction

Two of these impressive cars will be auctioned at the London Concours of Elegance in September by Gooding & Company. The Ferrari 250 GT Berlinetta, which has a rich racing history on the tracks of the 24 Hours of Le Mans race, is one of the cars to be presented at the Concours. The other star of the event to be auctioned is the Bugatti Type 55 Cabriolet.

With only 38 of this Bugatti model to be ever built, this car holds an exceptional value. Also known as the Bugatti “Super Sport”, it dates all the way back to the 30’s when it was considered the “ultimate exclusive supercar”.

Mercedes – Benz heritage

Mercedes-Benz is this year’s feature of the event – celebrating its history since their invention of the motor car. Three of Mercedes’ most iconic models will appear at the June event this year, causing euphoria for lovers of classic cars. The 300 SL ‘Gullwing’, one of the most renown models of the German carmaker, is the first car to feature direct fuel injection.

It has earned its fame as the “fastest production car of its day”. Its successor, the SL ‘Pagoda’ also known as the “drop top of the 60’s” is another of Mercedes-Benz’ icons, owned by the likes of Walt Disney, John Lennon and Sophia Loren. Finally, the 600 LWB ‘Pullman’ makes an appearance as one of the “most luxurious limousines ever created”.

Watches and diamonds

The Swiss luxury watchmaker Montres Breguet has partnered with the London Concours and presents an exclusive range of watch collections at the event. Breguet has been a watchmaker of choice for many luxury automobile marques such as Bugatti and Lamborghini.

Another precious gem of the event is the Australian Diamond Atelier – Calleija. Calleija uses the signature Argyle Pink Diamonds sourced from the Australian Argyle Diamond mine. The brand presents its precious timeless collection at the Concours.

The London Concours will make you reminiscent of the golden era of automobiles, often featured in Hollywood productions. A car collector’s guilty pleasure pool – over 80 of the rarest and most exclusive car models of the greatest innovators in the car industry are featured in the 2022 edition of the event.

To compliment a day of browsing stunning classics, visitors are welcomed to browse exceptional fine watch and jewellery collections, designer wear and be treated to delicious food options.