The day begins at the Airelles Chateau de Versailles, one of Europe’s finest hotels, with a photo shoot, video, and staging that will lead to a 1000 likes on Instagram and over 1 million views on TikTok. This is a normal day in the life of content creator, luxury travel influencer, and social media phenom Cameron Lee. As a guest partner at Airelles Chateau de Versailles, Cameron will indulge in all the hotel has to offer – teasing the luxury, exclusive experiences from all aspects of the property. 

Cameron’s Instagram, @thecameronlee, plays both testimony and marketing platform for his upmarket connoisseur work, showcasing the crème de la crème of his travel photography and lifestyle content. With over 73k followers to date, the lucrative social media account is part of his brand, Out With Cameron. His luxury travel influencer brand includes a lifestyle blog, PR, and marketing consultancy services. Cameron drives a visual exploration of luxury lifestyle and travel with PR and marketing at the forefront of consideration.

Cameron launched Out With Cameron in 2016 while still working his full time corporate PR job. His Instagram focuses on capturing aesthetic, artistic content. Working with top hotels, resorts, and restaurants, he provides his followers with a glimpse into the world of luxury travel. For inspiration and information, readers can also indulge in reviews and recommendations of beauty and lifestyle products on Cameron’s blog. Cameron thrives in social media branding and is driven by an all-encompassing passion for the benefits of the luxury world. While shooting content and liaising with partnerships full-time, Cameron managing his creative PR and marketing agency, Cameron often works in multiple time zones to ensure constant accessibility for his PR and marketing clients back in LA. Passionate and inherently entrepreneurial, Out With Cameron’s success reflects the extent of Cameron’s dedication and old-world professionalism.

For Cameron, travel was an essential component of his story even before birth. The story of how Cameron’s parents met is a sweet one – with his father a chairman of a major commercial airline and his mother an air stewardess. When Cameron was born, his parents continued their love of travelling as a family, exploring many tropical, exciting destinations while he was still young. The family travelled Asia especially in-depth and was based in Taiwan before relocating to LA. A luxury lifestyle was also central to Cameron’s early years. In fact, one of his earliest travel memories is preciously documented by a printed photograph – showing Cameron and his parents flying first class on an early trip. A love for luxury continued into Cameron’s adulthood, and he forged a highly successful PR career working with world-renowned properties in affluent spots such as Beverley Hills and major fashion icons such as Victoria Beckham, Anna Wintour, and Jennifer Lopez. After liaising with influencers and noting the struggle that arose from their lack of PR awareness in partnerships, Cameron began to, quite literally, take matters into his own hands. After using his entire two weeks of holiday leave to shoot content, Cameron began to build the Instagram giant that is @thecameronlee. Initially balancing PR work through the week and shooting content on the weekend, Cameron eventually made the career change to full-time luxury travel influencer and launched his own creative PR/Marketing agency.

Cameron’s entrepreneurial attitude towards Instagram stands out; he views the platform as a tool for success where millions utilise it for social gain – caught in the allure of endless scrolling. Whether planning photoshoots ahead of arrival with the destination search function or gaining fashion inspiration from other established accounts, Cameron’s relationship with Instagram reaps the benefits of expert navigation. One account Cameron credits for early inspiration is Adam Gallagher’s @iamgalla. “I have to say, the way he dresses and the way he shot his photos and the destinations really inspired my entire account.” Cameron reveals. The connection between high-end fashion and comfortable travel is a natural link in the makeup of the luxury lifestyle and a relationship that Cameron’s Instagram reflects in its entirety. Successfully catering to a luxury lifestyle audience requires a strong, multifaceted approach to luxury as a whole – something Cameron advocates. “One thing I always talk about in my workshops and speaking engagements is the importance of branding. Because if you’re just a travel influencer, I always say – what type of travel? What are you about? Because if you are too broad; you are not going to find your audience. I think that with most successful influencers when you go to them or you think of them, you know exactly what they’re about.”. As a luxury travel influencer, Cameron’s Instagram exuberates luxury in the outfit, location, and content quality.

To capture these luxury moments, shooting plays a significant role in Cameron’s work and daily life. To achieve optimal shooting conditions, Cameron adheres to strict time schedules throughout the day: “When I take photos, I always want to make sure there isn’t another person in the shot – and that you can only get at sunrise. And then sunset is very important to shoot as well because the lighting is great and the colours are great.”. However, Cameron also pays strict attention to details such as outfit choice and location aesthetic. The outfit demands of shooting require a generous approach to packing for international travel, with Cameron sometimes packing around twelve suits for a two-day hotel stay. When working with photographers, early communication is key to achieving high-quality shots. “I will screenshot the location, then screenshot my outfit, and then I’ll put them side by side and then I’ll send them to the photographer and say this is the shot I want and this is what I am going to be wearing.” Cameron says. When working with hotels, he also designs shots in advance to maximise effective shooting time during his stay. “Usually for hotels, I would ask what room they are going to put me in and then I’ll go online to see what the room looks like and I’ll plan my outfit or the shots that I want.” He describes of the process.

While he constantly liaises with clients, photographers, and partners, Cameron’s international work typically directs him towards solo travel. Although London is a soft-spot destination for Cameron, where he frequently unwinds with local friends or bases himself to explore the rest of Europe. Cameron’s familiarity with the city comes with many tips and tricks: “In London, I always book to stay at the SOHO House because they offer complimentary laundry service,” Cameron reveals,” people think you have to be a member to stay at the hotel but you actually don’t have to. So, the hotel proportion of SOHO House is open to anyone who wants to book, it’s just that members get a cheaper rate.”. Cameron’s familiarity with London provides him with a European home-from-home. But, when back home in LA, Cameron acknowledges the luxury domestic travel opportunities the US has to offer – citing Beverley Hills as one of the country’s most iconic luxury districts.

With his extensive global connections, the world is at Cameron Lee’s five-star door. And, in terms of inspiration from his personal life, Cameron credits his grandmother with showing him how grace can curate strong personal connections and success. “You can be a good person and approach life with grace and still get what you want.” He says, “I feel like she has inspired me a lot, even in terms of how I approach brands that I work with. Every opportunity that I get I make sure that I thank the PR agency or the hotel for how generous they are to have me there and just to appreciate everything in life.”. 

Cameron has been redirecting, not just riding, the success wave of influencing since it began to build. He has a keen entrepreneurial character, excelling interpersonal and networking talents, and a distinctive eye for the luxury aesthetic. In a world of empty value influencing – Cameron brings a unique blend of PR and marketing with artistic capability. And, for an exclusive luxury hotel recommendation from the hospitality connoisseur himself, Cameron recommends Airelles Chateau de Versailles for Beau Monde Traveler readers. Guests receive complimentary after-hour access to the Palace of Versailles – something Cameron highly recommends readers’ experience. “Every day at around 5:30 or 6:30pm, they will take you inside the palace when there is no-one else there – so you get a private tour of the palace. It was such a unique experience and I’m still thinking about it right now.”.