From the beginning of recorded time, man has found strength of will, character and physical endurance in the challenge of golf. From the reign of Julius Caesar, club-shaped trees propelled feather-stuffed balls through the air. A millennium later in Scotland during the 15^th Century, what we now know as the game of golf began in the Links course tournament of St Andrews. This ultimate contest became known as The Open Championship; open to the uncontainable elements of wind and rain as well as the undulating sandy landscape along the daunting coastline. The majestic tournament is open to the defenders of the sport, those who don’t play but are openly allowed to walk alongside these sporting giants, faithfully watching, dreaming and eagerly sharing every emotion. Professionals and amateurs alike find these conditions an unyielding test of will, talent and graft. It is no wonder then, that this one tournament is the premier of the golfing world, for those daring a chance to win and have their name etched alongside the long line of golfing legends.

While this Open Links event travels throughout the United Kingdom each year, the principle design remains unchanged. Fundamental to its personality, The Open unfailingly overlooks tempestuous and erratic coastlines that seem more appropriate for surfing contests than a courteous round of golf. However, such terrain is a welcome sight to any British onlooker as its natural aesthetic and rugged grace reflect the beloved history and unforgettable experiences of The Open. The course likewise consistently blends into its wild surroundings, the players meander through wildflowers, invasive coarse sand dunes, while facing the expressive mewing of the seagull’s overhead.

It is this unpredictability of the course and its subjectivity to a very varied weather that makes this tournament so stimulating and demanding. The open terrain sees golfers face onshore breeze and changes in wind direction and strength, meaning players have to rise to the challenge of slower greens and deeper pot bunkers. It is in this climate that viewers get to see the purest and highest quality of competitive golf and be consumed by an atmosphere of respect and admiration. It truly is a game defined by its venue!

The magnitude and magnificence of this golfing mecca are honoured by its loyal followers, yearly surpassing 200,000 golfing enthusiasts. Drawing the likes of George Clooney and Samuel L. Jackson, a litany of retired golf stars, as well as families and fans, The Open eclipses that of any other golfing tournament. There’s an easy atmosphere here as visitors are made to feel cared for and looked after. The large video screens and electronic leader boards situated around the course means guests never have to bat an eyelid or worry about missing the action. Likewise, the Spectator Village has a kid’s playing area where the youngest fans can have a go at playing golf while parents enjoy a selection of food and beverages while enjoying the tournament on the giant TV screens.

For an indulgence in the finest hospitality, The Champions dining area offers unprecedented access to the course and players and breath-taking views from the upper balcony of the 16^th hole. Guests can likewise savour a world-class menu featuring local produce, signature wines, traditional afternoon tea with a handmade selection of cakes and sweet treats and a complimentary bar. The Engravers, Caddies and the Two Scores hospitality areas are again all about the finest detail and offer exclusive experiences. Here, food and beverage range from courtesy champagne, canapés, a four-course á la carte lunch to a delicious buffet that allows guests to eat and watch the game from the balcony or on the course. These dinging experiences lend luxury and premium golf to one’s day in a lively yet relaxed environment.

However, to be a part of the palpable eagerness and expectancy, visitors should be out on the greens and in pursuit of the next hole-in-one. While golf is supposed to be a quiet game, here on the green it is respectful pandemonium. Herds of spectators are running in every direction – causing resounding vibrations through the hollowed turf – nerves are spiking, emotions running high and dreams are within touching distance. Here, an electric atmosphere is growing and everyone is gearing up to that once-in-a-lifetime moment on the 18^th hole.

One thing is certain, at The Open, visitors should end their day at the 18^th. For elevated seating and birdseye views of the final hole, the Grandstand offers seating and ensures an enjoyable yet enthralling experience. Whether one is in the Grandstand or edging closer to the players, spectators will be mesmerized by a remarkable level of engagement, sport and talent. Then, just as soon as roars are heard from around the course, there’s a tangible silence on the 18^th hole. Tens of thousands of people united in silence out of respect for the game, for that final put, for The Open itself and for the fact they’re witnessing the eminence of this greatest moment in golf. The final moment is the stuff of dreams; it is the hole where dreams are made for both spectators and players and when the golfer makes his final, celebratory fist pump, the whole venue explodes. Everyone knows from the roars that the ‘Champion Golfer of the Year’ has been named and awarded the trophy that states this golfer has reached the pinnacle of golf – the Claret Jug. Those present will look back and say with pride ‘I was there’.

The Open Championship goes beyond the game and the course with luxury hospitality areas, outstanding cuisine and immediate access to the players. For these players to beat the elements, throngs of eager spectators and the momentous sense of history and prestige, is for them to become champions. The complexity of these four days ensures that every year sees the best players in the world battle it out again on a course that channels the spirit of the original, classic game of golf.