By Ashley Topham
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Reindeer sledding in Norway, gazing at the Northern lights, and interacting with wild monkeys in Ubud are just a few experiences that Mariana McDonald has under her belt. Originally from Rio, Brazil, Mariana has created a name for herself as a travel influencer on Instagram. Her passion for immersing herself in new cultures and meeting new people has allowed her brand to grow exponentially. Beau Monde Traveler has had the opportunity of speaking with Mariana to learn more about her brand as a travel influencer.

Mariana’s key interests lie in fashion and traveling which she combines to create stunning visual content for her followers. Her social media brand consists of photos and Instagram reels showcasing her various travels. As her brand continues to grow, plans for a blog could be in the works. Regarding a future blog, Mariana’s goal is to allow her followers to see the entirety of her trips to foster a closer connection with them.

Mariana’s passion for traveling blossomed after she moved to the United States from Rio, Brazil at 20 years old. Moving to a new country was a big leap for Mariana but this leap was important. As a result of her move, Mariana was able to immerse herself within a new culture. After she became settled in the U.S., Mariana started following travel influencers on social media. As a result, Mariana’s world was opened up a potential career of traveling and sharing her experiences with others. She decided nothing was stopping her from becoming a travel influencer and started her brand’s social media account. By teaching herself lightroom and editing skills, she was able to grow an online following which now reaches 100k followers.

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"By teaching herself lightroom and editing, she was able to grow an online following which now reaches 100k followers."

Utilizing Color Theory

What makes Mariana’s brand stand out as a travel influencer is her visual content. With her degree in fashion, Mariana uses her knowledge of color theory to plan the outfits for her travels so that the background can be the main focus. The importance of knowing which colors will contrast or be harmonious within a picture highlights the amount of effort that goes into a picture. This means that every outfit is planned per the locations Mariana will be visiting as well as the colors that will be prominent. Mariana also uses patterns and different textures within her outfits to correlate with the location’s aesthetic. For example, during a recent trip to Bali, Mariana shared that she planned out an outfit with interesting patterns to pair well with the temple she was going to. This correlation between her outfit and the temple’s unique design allows her photos to be visually aesthetic. Moreover, her attention to detail along with her skills in editing allows for her content to visually stand out and showcase the beauty of her surroundings.

Connecting With Others

Making connections is important to Mariana as she believes everyone can add something to your life. During each trip she goes on, she makes it a priority to speak with the locals and get to know them. It’s these new connections that add exciting adventures to her travels that she wouldn’t have experienced else wise. For example, a fond memory Mariana recounts is with her driver in Bali who became a friend and tour guide during her trip. She was able to learn more about the Bali culture from him which completely enriched her trip. As Mariana puts it, it’s the people that we meet during our travels that make them truly rewarding.

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"The biggest takeaway from her solo traveling experiences was that although she was traveling alone, this allowed her to meet new people so she was never truly alone."

Immersing Herself into New Cultures

The biggest takeaway from speaking with Mariana is the true passion she has for immersing herself in new cultures. Before any trip she plans, Mariana makes it a goal to try and learn the language of the people she will be interacting with as well as their customs. She even takes it a step further by having an open perspective and a willingness to try new things which shows a level of appreciation for new cultures. One instance in particular that highlights this is a trip to Norway that Mariana took where she tried whale meat. Even though she wasn’t accustomed to eating whales, her openness to try a dish that’s native to Norway allowed her to connect with the culture surrounding her. Taking the time to learn about the people and the history of the location she was visiting giving a new perspective on each trip she takes.

Solo Traveling

Recently, Mariana has delved into the realm of solo traveling. Traveling alone can be intimidating especially for women but the outcome of accomplishing a solo trip is rewarding. Mariana’s first experience with solo traveling was on a twenty-day trip to six European countries. Originally, her aunt was suppose to accompany her but due to unforeseen circumstances, Mariana had to do the trip by herself.  Even though she wasn’t expecting to do this trip alone, after it was over, Mariana realized how empowering the experience was. The ability to be completely independent in a foreign country allowed Mariana to gain more confidence. Mariana’s second solo traveling experience was during her recent travels to Bali. This trip continued to teach Mariana the importance of being independent. The biggest takeaway from her solo traveling experiences was that although she was traveling alone, this allowed her to meet new people so she was never truly alone.

Mariana McDonald is more than a digital content creator and travel influencer, she’s a collector of connections and stories. The connections she gains with people during the trips she takes continue to inspire her love of traveling. Mariana worked hard to build her brand as a travel influencer which shows how determination can lead you to accomplish your career goals. The biggest takeaway that Mariana wants people to know is that if you have a passion for traveling, don’t stop yourself from living your dream.

Ashley Topham

Ashley is a travel writer based out of the United States. During a trip to Edinburgh, Scotland, she realized her passion for exploring new cultures and diving headfirst into exciting experiences. Her love for sharing these experiences with an audience was then born. Her passion lies within art, wine, fine food, history, architecture, and horticulture which you’ll see revealed in her articles.