The Luxury Travel Magazine
The Luxury Travel Magazine
When one thinks of Transylvania, it often conjures images of the spooky Bran Castle and the chilling tales that inspired Bram Stoker’s Dracula – sinister figures, damsels in distress, and necks with fresh bite marks trickling blood. Endless Dracula films from Tom Cruise and Brad Pitt’s Interview with a Vampire and Robert Pattinson and Kristin Stewart as lovers in the Twilight series have reinforced these Gothic stereotypes. However, the reality is quite different than nightmares of eternal damnation.
While it is true that Transylvania is steeped in dark heritage and history, the region offers so much more. In fact, luxury Transylvania travel is culturally rich and boasts stunning scenic countryside, and exciting landmarks providing travellers with ample reasons to explore this captivating part of Romania.
With Transylvania becoming a hotspot for tourists, now’s the time to experience its magic before the inevitable flood of overtourism finds it way there. Start your journey in Braşov where a five-star hotel awaits then roam the historic streets before heading to the mountains for wilderness adventures at luxurious lodges. Whether you’re into hiking or skiing, Transylvania offers plenty for the outdoor enthusiast. Of course you won’t want to miss Bran Castle an icon of Transylvania and a figure in the Dracula lore.
It’s easy to see why Braşov is considered one of Romania’s most beautiful cities. Founded by Teutonic Knights in 1211, it is one of Transylvania’s renowned walled citadels and that became a thriving trade centre. The old town is filled with wide cobbled streets and centuries-old buildings painted in soft pastel colours. The architecture features a mix of Gothic, Baroque, and Renaissance styles, perfect for wandering and exploring.
There are a few historic places that should be on your radar such as the Council Square (Piața Sfatului). Located in the heart of Braşov’s old town, it offers a colourful array of baroque buildings and pretty cafes tempting you in with the aroma of coffee and freshly baked pastries.
Towering up above you’ll see the nearby Black Church (Biserica Neagrǎ), a spectacular Gothic masterpiece with an imposing bell tower. Built from 1383 to 1477, this monumental structure soars 65 meters tall making it the largest Lutheran church in Eastern Europe. The church houses remarkable treasures, including Romania’s largest mechanical organ, a pulpit adorned with sculptures of Moses and the Evangelists, and exquisite 15th-century mural paintings.
It’s hard to visit Romania and not be interested by its communist past and the dramatic 1989 revolution, which culminated in the violent trial and execution of Nicolae Ceaușescu and his wife on Christmas Day. Ceaușescu’s cult of personality, grandiose displays, and forced citizen adulation add to the intrigue. Plus, Romania’s rapid shift from a repressive regime to a capitalist democracy in just three decades is simply incredible. A visit to the Communism Museum is a must for anyone eager to explore Romania’s compelling journey under communist rule. The museum offers fascinating insights into daily life, political propaganda, and the profound societal changes of that era
For those who like a taste of modern luxury infused with Transylvanian charm, the five-star Radisson Blu Aurum which opened in October 2022 is an exquisite choice. It’s right in the centre of the town which makes the ideal base for exploring the city and beyond. During your stay, be sure to visit its basement where you can still see elements of the historic 1930s building, including a fragment of the Bra?ov citadel – a fascinating nod to the city’s past.
The 110 beautifully appointed rooms are all designed with contemporary flair, with luxurious king-sized beds and marble bathrooms. The hotel also offers a rejuvenating spa and fabulously good dining options, Artis Restaurant on the ground floor offers fine cuisine with access to a charming outdoor terrace – highly recommended is the sensationally good ceviche rainbow trout tart with sumptuous burnt butter and a pistachio crunch and rich foie gras crème brûlée with wild berries… foodies will be pleased.
And to really take in the city and marvel at the panoramic views of the Carpathian Mountains, head up to the 6th floor. Here, you can relax at the Etheris Sky Bar for a sundowner with a view or enjoy the stunning pool, flanked by sun loungers – perfect for unwinding and taking a refreshing swim.
A short drive from Braşov you’ll find the Hǎrman Fortified Church, dating back to the 13th century. This medieval marvel in Transylvania stands as a testament to the region’s rich history and architectural splendour and is recognised as a UNESCO World Heritage Site. The interior of the church is adorned with white stone walls, graceful arches, and long wooden benches with colourful cushions and throws. You’ll see the rare pre-Reformation frescoes and a small ethnographic museum within showcases traditional Saxon artifacts. Venturing up the church bell tower promises an exhilarating climb via steep rickety steps…be sure to mind your head! Though once you reach the top, you’ll be rewarded with breathtaking views of the verdant landscape below, a vista that seems frozen in time.
Today, the Hǎrman community, once flourishing with 250,000 inhabitants, has dwindled to a mere 124 residents. Many former residents left for Germany in the 1980s and 1990s, while others settled in nearby towns and villages. Half of the current inhabitants are Saxons, with an average age of 75. Among them are the remarkable Isabelle and her husband, who returned from Germany after three decades to help preserve this extraordinary community and serve as the custodians earning them the title of the Guardians of the Fortress.
While in Transylvania, you’ll want to experience their hospitality and especially their local inns. Marcela runs the unique and charming Country Hotel Hǎrman, a small B&B with just two cosy, beautifully styled apartments, making it a highly sought-after retreat. On weekends, guests are welcomed into her fairytale kitchen and dining room, where Marcela prepares the most delicious homecooked meals. Her warmth and genuine hospitality create an intimate and personalised experience where guests savour the go-slow rhythms and simple joys of dining at Marcela’s table. This really is a very special place.
Now, if you’re looking for quiet luxury in a stunning mountain location, look no further than the recently opened MATCA Transylvanian Sanctuary. It is located in Simon, Braşov County, near Bran Castle and amid the untamed nature of the Bucegi Natural Park where bears still roam free. As you drive through the mountains, it feels like stepping into a scene from “The Sound of Music,” with a swoon-worthy landscape stretching as far as the eye can see. Picture girls tossing hay bales against a backdrop of green, rolling mountains, hills, and forests, all adorned with abundant wild grasses and flowers – it’s like living in a postcard.
Historically, this area provided refuge for locals during troubled times, and the name “Matca,” symbolising the queen bee embodies the sanctuary’s mission of protection and care. Set among rolling hills at 1000 meters altitude, with the unspoiled beauty of the Piatra Craiului mountains as a backdrop, guests can indulge in a harmonious blend of nature, comfort, and timeless Transylvanian charm. MATCA’s architecture harmoniously integrates with its surroundings, inspired by traditional Transylvanian houses. Recycled doors and ironwork, some over a century old, enrich the exterior with historical depth. Beyond aesthetics, these elements embody sustainability and a commitment to preserving local heritage.
The interiors are truly magical and brimming with style. Picture high, lofty ceilings and floor-to-ceiling windows that open onto expansive terraces, with neutral tones and natural elements that create a soothing, inviting atmosphere. The sanctuary’s collaboration with local artisans brings in bespoke furnishings and décor. Highlights include impressive cone-shaped clay lamps shades and beautiful artwork made from wildflowers gathered from the land, each piece reflecting the rich heritage and artistry of Transylvania.
MATCA offers a range of exceptional facilities -16 individually styled guest rooms housed in two traditional buildings. Some rooms are quite cosy with small arched windows, and a central courtyard, reminiscent of historical Romanian houses. The alternative is to stay in one of the two luxurious private villas (with more on the way). These stunning villas provide a light, airy, and spacious settings with doors that open onto expansive terraces offering spectacular views.
For relaxation, Natura SPA features a stunning heated indoor pool, saunas, saline therapy, jacuzzi, and more. Plus, there’s a handsome space available for functions and yoga classes. Drinks at the Nectar bar and dining at the STUP restaurant are a joy, with glorious farm-to-table meals prepared with locally sourced ingredients that feed the senses. The gorgeous resident MATCA dogs, one of whom had been in battle with a bear, offer a touch of home, and the friendly personalised service is really does make this a standout experience.
Adventure seekers can delve into hiking trails, experience exhilarating mountain biking, uncover hidden fortified churches, embark on captivating photo safaris, or even enjoy scenic horseback riding across the picturesque Transylvanian landscape. But you can’t visit Transylvania without delving into its magical Gothic castles and tales of vampires – for the ultimate experience, the hotel can arrange an after-hours visit to explore the famous Bran Castle, where history and notorious legends of Dracula converge to give it a super spooky edge.
Did you know that Bram Stoker never actually made it to Romania or Bran Castle himself? Instead, he pieced together the description of Dracula’s castle from writings and pictures. It turned out to be a pretty good match with Bran Castle, which is why it got tangled up in the Dracula legend. Regardless this is a great experience, made especially thrilling by a very well informed and highly amusing tour guide, a proper spooky night out!
Moving on to a different sort of mountain resort – tucked away in the tranquil splendour of Poiana Braşov, Ana Hotels Bradul emerges as the perfect Alpine getaway. Founded in 1993, Ana Hotels stands as Romania’s largest Romanian-owned hotel company.
The Poiana Braşov hotels are situated right next to the ski slopes in the heart of the Carpathian Mountains, at an elevation of 1,020 meters above sea level in the central part of Romania. Whether you’re into skiing fresh powder or hiking mountain trails in the summer, this solid four-star resort invites you to dive into an unforgettable mountain adventure.
Bradul is set within a complex of three hotels, known for its smaller and more intimate atmosphere. It features contemporary Austrian-inspired design with a cosy Alpine feel. The 59 spacious rooms are adorned with wooden floors, natural rugs, high beamed ceilings, king-sized beds, and balconies perched amid the forest trees, providing picturesque mountain views. Each with an en suite with all the additional amenities you need.
Meals are served in the Altitude Restaurant, with an excellent à la carte menu for both lunch and dinner and for breakfast, a hot and cold food buffet.
For those seeking some mountain high relaxation, the spa is a haven offering massages and rejuvenating treatments. Additionally, there’s an impressive pool for a big enough proper swim. You can also unwind in the sauna and steam room, and outdoors, is an inviting jacuzzi, lovely whatever the weather.
In the summer months, it’s well worth taking the ski lift to the dizzying heights, marvelling at the magnificent views and abundant wildflowers, and if you’re feeling energetic, hiking back down. With a ski school conveniently located on-site, a playground, and a spa this resort is perfect for families, couples, and groups of friends alike. Whether you’re a hiker, mountain biker, or skier, Poiana Braşov ensures an experience tailored to every season and type of adventurer. It’s the kind of place that draws people back time and time again.
Imagine stumbling upon a getaway that could rival the Swiss Alps but tucked away in Romania – an undiscovered find waiting to be revealed. With its breathtaking castles, serene mountain retreats, and lively cities like Brasov, Transylvania has something for everyone to explore and enjoy. Whether you’re drawn to its rich history, stunning landscapes, or just seeking a one-of-a-kind escape. Don’t wait too long to explore this beguiling region and experience its charm before the rest of the world catches on.
